Seasonal fl uctuations present a critical constraint to the sustainable development of suburban rural tourism. This study investigates rural areas in suburban Wuhan, employing a time-stratifi cation method to analyze multi-scale temporal characteristics of tourist fl ows using Weibo check-in big data from 2019 to 2024. Key conclusions are as follows: (1) The annual tourist fl ow pattern exhibits a “winter stability - spring peak - summer trough - autumn peak” distribution, with two principal peaks corresponding to the Qingming Festival holiday and National Day Golden Week, demonstrating symmetrical fl uctuation characteristics. (2) From multi-temporal perspectives, seasonal distribution follows Spring > Autumn > Summer > Winter. Monthly variations reveal distinct wavelike periodic fl uctuations, where the peak-trough alternation pattern closely aligns with weekend rest days and statutory holidays. Weekly patterns display a “tail-up” confi guration with concentrated weekend visitation. (3) Seasonal fl uctuations primarily stem from climatic comfort, statutory holidays, and regional consumption preferences. Building on these fi ndings, the study proposes resilient development strategies that integrate traditional agricultural calendar wisdom into planning practices in Gaoxin Village, Caidian District, providing a pathway reference for high-quality rural tourism development under urban-rural integration.