Traditional villages carry agricultural civilization and local culture and have a unique regional spirit. Therefore, helping tourists understand and identify the value of the rural landscape, enabling residents to gain a sense of belonging and pride in the regional culture, and inspiring them to protect traditional villages actively are important significance in developing traditional village tourism. This study takes Shaxi Siding Village in Dali, Yunnan Province, as a case, investigates and analyzes the conventional village landscape perception of villagers and tourists through methods such as the place attachment perception scale and the landscape preference cognitive map. The results show that villagers’ landscape characteristic perception is generally lower than that of tourists, but landscape attachment perception is higher; villagers and tourists have higher perception and preference for typical landscapes that retain the traditional style and cultural spirit. In response to the problems and findings, from the perspectives of space planning, tour route designing, and scientific management, strategies and suggestions to improve the landscape perception and place attachment of villagers and tourists are put forward to make rural tourism become a meaningful way to promote the landscape protection of traditional villages and inherit the local cultural value.