基于文本分析的乡村旅游地植物景观感知研究——以徽州地区为例
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国家重点研发计划“乡村生态景观营造关键技术研究”子课题“乡村植物景观营造及应用技术研究”(编号:2019YFD1100404)


A Research on Plant Landscape Perception in Rural Tourism Destinations Based on Text Analysis: A Case of Huizhou Region
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    摘要:

    城乡统筹、乡村振兴背景下,旅游业态成为乡村发展的助推剂。游客视角下,乡村旅游地环境感知结果直接影响游客体验质量、满意度及旅游地可持续发展,其中植物是环境感知系统的重要组成要素之一。基于UGC数据,辅以ROST CM6、NVivo11软件构建乡村旅游地植物景观感知要素体系,经IPA分析后提出乡村旅游地植物景观改进策略。研究表明,乡村旅游地植物景观感知呈现:(1)感知网络中心聚集、平均发散,积极情绪明显;(2)感知维度多样化特征突出;(3)感知要素表现性差异大,满意度整体较高,美学特征仍是关注重点,文化特征为潜力因素。据此,提出未来乡村旅游地植物景观可从乡土树种利用充分化、造景特色化,植物观赏佳期可持续化,植物衍生文化可参与化、产业化等层面加以提升,并展望研究可拓展处。

    Abstract:

    Tourism has become a booster of rural development under the background of urban and rural integration and rural revitalization. From tourists’ perspective, the environmental perception results of rural tourist destinations directly affect the quality of tourists’ experience, satisfaction, and sustainable development of tourist destinations, and plants are one of the essential elements of the environmental perception system. A system of plant landscape perception elements in rural tourism destinations is constructed based on UGC data, supplemented by ROST CM 6 and NVivo 11 in the research. Then improvement strategies for rural tourist destinations’ plant landscapes are proposed after IPA analysis. The study shows that the characteristics of the perception of plant landscapes in rural tourist destinations are as follows: (1) The network of the perception is centered aggregated and averagely diverged, and the positive emotions are apparent. (2) The diversification of perception dimensions is prominent. (3) The performance of perception elements varies greatly, and the satisfaction is overall high. Aesthetic features are still the focus, and cultural features are potential factors. Based on this, it is proposed that the plant landscape of rural tourist destinations in the future can be improved by fully utilizing native tree species to make characteristics of the landscape, sustaining the best time to view the plant, and promoting plant-derived culture could be participated and industrialized. Finally, the prospect of the research was put forward.

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  • 在线发布日期: 2022-08-16
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