From the perspective of recreational attraction of scenic area village (SAV), taking 21 villages with landscape recreational service resource base in Changdang Lake tourist resort, Jintan District, Changzhou as an example, based on multi-source data, this paper selects traffic arrival attraction, recreational service attraction, landscape feature attraction, the level of participation of rural residents and rural construction and development opportunities evaluate the recreational attraction of villages in the scenic spot, and explore the construction and development path of SAV with villages as the research unit, so as to provide a reference for relevant planning. The results show that the recreational attraction of scenic area village in Changdang Lake tourist resort is low as a whole, and the distribution of recreational resources is uneven. Scenic area village in Changdang Lake tourist resort can be divided into five categories: higher-level, high-level, medium-level, low-level, and lower-level recreational attractions. From the perspective of the whole scenic spot, the rural recreational attraction around the lake is evenly distributed, forming four scenic area village clusters with high attraction. Recreational services and landscape characteristics are the main factors affecting the recreational attraction of picturesque area village, transportation arrival, the participation level of rural residents, and the acquisition of rural construction and development opportunities jointly regulate the recreational attraction of scenic area village.